What Do You Want to be Known For?
Most churches believe their brand is the logo and values they put on their website and lobby wall. However, your brand is really the perception people have of your organization, good or bad, whether it's true or not. In other words, your brand is defined by how people inside and outside your church talk about you.
Many churches struggle to talk about their message with clarity which leaves their body and visitors confused and many walking away.
Churches with clarity and focus change their community, make disciples, and have greater impact for the Kingdom of God.