“What do you do for a living?”
It’s the most asked question at any event. For most of us, it's a wasted opportunity for our business or our cause.
What if you could answer the question and leave people thinking about you the rest of the evening?
What if you answered the question and it left them begging for your business card?
How would it feel knowing they couldn’t wait to call you first thing Monday morning?
Having a “one-liner” to answer the question, What do you do?, may be one of the most important things you do for your business.
It doesn't matter if you're a realtor, photographer, engineer, or a pastor... how you answer this question from now on could change the game for your organization.
1. START WITH THE PROBLEM.
You need to open with the problem you help your customers solve.
For me, its, Most businesses don’t realize how much money they waste on marketing.
When you start with the problem, you set the hook.
What problem do you help your customers solve?
2. WHAT'S THE SOLUTION?
I help businesses create a clear and compelling message.
3. WHAT DOES SUCCESS LOOK LIKE?
When my clients create a clear and compelling message, their customers engage and their businesses start growing.
Here is a one-liner I created for a photo booth company in Wisconsin:
Most people struggle to provide fun entertainment for their guests while also capturing really great memories. We provide a photo booth that captures high quality photos of their guests in a way that leaves them talking about the event long after it’s over.
HOW TO USE YOUR NEW ONE-LINER:
Once you’ve completed your one-liner, memorize it.
Use it at networking events, cocktail parties, weddings, family reunions.
Use it on your social media profile, the top of your website, your business card, etc.
Watch as people actually listen to what you’re saying rather than stare at the tray of bacon wrapped scallops passing right behind you.
If you need help creating your incredible one-liner or with other marketing materials, schedule a free call with us and discuss the solutions to growing your business and creating a clear message your customers will engage with.
